Turning accidents into adventures

I love wearing Heelys, but I really wish their ads were better. It’s always the same pictures of tweens standing in front of a colored background, looking super cool.

Heelys aren’t cool. They’re fun, functional, and get you from one place to another, usually with varied results. I wanted to highlight that through a series of print ads, showing all of the strange places Heelys could take you. Oh, the places you’ll go!