/ Branding

 
 

Out with the old, in with the new.

Orange Umbrella Student Consultancy started in 2017 with a pastel logo and a dream. In 2020, it’s now a bigger, bolder force on both the University of Miami campus and in the world. With that, comes a complete brand makeover. I created Orange Umbrella’s new brand identity through concept, copywriting, art direction, and design.

 

Mini Moodboards - Design Principles

Bright & Illustrated

Bright & Illustrated

Fluid & Fun

Fluid & Fun

Minimalist & Clean

Minimalist & Clean

 

Old Branding

Screen Shot 2020-04-13 at 2.19.14 AM.png
Screen Shot 2020-04-13 at 2.18.24 AM.png
Screen Shot 2020-04-13 at 2.19.06 AM.png
Screen Shot 2020-04-13 at 2.18.47 AM.png
 

New & Improved Brand Guide

Click to view full brand guide

Click to view full brand guide

Art Direction: Matt Karas, Caitlin Costa, & Joelle Dunkley

Design: Matt Karas, Caitlin Costa, & Micaela Abuhayar

Copywriting: Matt Karas

Concepting: Matt Karas & Joelle Dunkley

 
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