/ Branding
Out with the old, in with the new.
Orange Umbrella Student Consultancy started in 2017 with a pastel logo and a dream. In 2020, it’s now a bigger, bolder force on both the University of Miami campus and in the world. With that, comes a complete brand makeover. I created Orange Umbrella’s new brand identity through concept, copywriting, art direction, and design.
Mini Moodboards - Design Principles
Bright & Illustrated
Fluid & Fun
Minimalist & Clean
Old Branding
New & Improved Brand Guide
Art Direction: Matt Karas, Caitlin Costa, & Joelle Dunkley
Design: Matt Karas, Caitlin Costa, & Micaela Abuhayar
Copywriting: Matt Karas
Concepting: Matt Karas & Joelle Dunkley