/ Branding + Design + Copy
Out with the old, in with the new.
Orange Umbrella Student Consultancy started in 2017 with a pastel logo and a dream. Now, it’s a bigger, bolder force on the University of Miami campus and in the world. With that comes a complete brand makeover. I created Orange Umbrella’s new brand identity through concept, copywriting, art direction, and design.
Old Branding
New Design Principles
Bright & Illustrated
Fluid & Fun
Minimalist & Clean
New & Improved Brand Guide
Here’s how it’s used today:
Web
Click to view full brand guide
Art Direction: Matt Karas, Caitlin Costa, & Joelle Dunkley
Design: Matt Karas, Caitlin Costa, & Micaela Abuhayar
Copywriting: Matt Karas
Concepting: Matt Karas & Joelle Dunkley