/ Design + Art Direction
A Virgo rising
I worked with LA-based R&B musician McClenney to design the tracklist for his 2021 album, On A Virgo Mind. The graphic was used to tease the album’s release on social media and printed promotional materials.
The Concept
McClenney wanted a nonlinear track listing exploring the concepts of space and distance,
with custom typography for each song title.
I chose to show this through the visual reference of a contour (topographic) map:
The Titles
The next step was creating custom iconography for each song title on the track listing.
We wanted the icons to represent the themes and sound of each individual song, while still looking cohesive overall.
I designed the following titles for the tracklist:
The Tracklist
Finally, I put all the pieces together to create the final tracklist design for On A Virgo Mind:
The Rollout
The tracklist design was used to promote the album release, both on social media and in On A Virgo Mind care packages delivered to McClenney’s friends and other musicians.