/ Art Direction
Coca-Cola’s main goal is to bring people together. But how do you bring people together in a country where you can’t sell your drink?
The best way to smuggle Coke into Cuba is to do it in plain sight. The best part? If you drink it all, there’s no evidence. ¡Cuba Libre!
Concept and Art Direction: Matt Karas & Joelle Dunkley
Copywriting: Matt Karas
