/ 360-campaign
Go Get ‘Em, Dog!
How do you make the hot dog a pop culture icon? You make it the perfect meal for any moment in people’s hectic and hyperconnected lives.
As creative director, art director, designer, copywriter, and presenter, our 360-campaign for Wienerschnitzel won first place at the National Student Advertising Competition regional finals, as well as Best Creative and Best Presentation.
Plans Book
Click to view full book
Book design: Matt Karas & Caitlin Costa
Book copy: Matt Karas & Tim Donohue
Print/Outdoor Ads
Video
Television
Social
Influencer Promotion and Marketing
Frank Freestyle: Each day Wienerschnitzel drops a word-of-the-day through their social media platforms. Contestants must film themselves freestyling with the word of the day, using a hot dog as a microphone.
Food Truck
Election Day: Wienerschnitzel will park food trucks outside of polling places in the five cities with the longest lines and serve free hot dogs to hungry voters.
